Guan Cha Zhe Wang·2025-07-03 13:16Core Insights - The launch of the Louis Vuitton maritime-themed landmark "Louis" in Shanghai marks a significant milestone in the retail landscape, attracting over 10,000 daily reservations and contributing to the phenomenon of "first-release economy" in Shanghai by 2025 [1] - The collaboration between Swire Properties and Louis Vuitton is a result of deep co-creation, aimed at enhancing the retail experience in the Nanjing West Road area, positioning it as a global top-tier retail destination [1] Group 1 - Nanjing West Road has been a core area for Swire Properties' retail strategy, showcasing a blend of historical architecture and modern retail experiences [2] - The Zhangyuan project represents a significant transformation over the past two years, merging traditional and contemporary elements to create a unique shopping environment [2] - Swire Properties aims not only for commercial success but also for community development, integrating international retail concepts with local cultural elements [2] Group 2 - The Zhangyuan project is only in its first phase, with two-thirds yet to open, and is expected to connect three subway lines by the end of next year, significantly enhancing the area's accessibility [2]