亚马逊中国副总裁李岩川：中国跨境进口电商仍多机遇

Core Viewpoint - The future of China's cross-border import e-commerce market presents significant opportunities, driven by consumer interest in overseas products, supportive policies, technological advancements, and logistics improvements [2][3]. Policy Support - The Chinese government is actively promoting cross-border import goods through tax rate benefits and optimized customs infrastructure, creating a favorable environment for the development of cross-border e-commerce [2]. Technological Advancements - The rapid development of AI is enhancing efficiency across various sectors, including technical creativity, code writing, content review, and social media material production. This allows employees to focus on more creative and valuable tasks, presenting a transformative opportunity for businesses in the fast-paced cross-border e-commerce industry [2]. Logistics Improvements - The global logistics system and international flights are gradually recovering from pandemic impacts, which presents structural opportunities. As cross-border e-commerce continues to grow, more companies may utilize commercial flights for cargo, improving the efficiency of the entire cross-border logistics chain [3]. Localization Initiatives - Amazon Overseas Purchase is actively investing in live streaming as a localization strategy. A mature live streaming system has been established on the WeChat mini-program, with attention to growth potential on other mainstream social media platforms. This dual integration trend between traditional e-commerce and content platforms creates greater development space for live streaming sales [3]. Live Streaming E-commerce - In China, live streaming as a sales conversion tool is leading globally, with significantly higher conversion rates compared to Southeast Asia and Western markets. Live streaming has become an indispensable part of the e-commerce chain, and it is expected to further proliferate globally as an efficient consumption model [3].