折叠屏市场竞争再升级，但只卷“薄度”还不够

Core Insights - The foldable smartphone market is evolving, with domestic manufacturers aiming to connect with high-end Apple users through innovative products [1][7] - Despite a 53.1% year-on-year increase in China's foldable smartphone shipments in Q1 2025, the market remains in an adjustment phase, with no significant improvement in demand [1][5] - The global foldable smartphone market is expected to stabilize in 2025, with a potential increase to 23 million units following Apple's entry into the market [5] Group 1: Market Dynamics - The foldable smartphone market in China saw shipments reach 2.84 million units in Q1 2025, reflecting a 53.1% increase year-on-year [1] - The global market size for foldable smartphones is projected to remain stable at approximately 17 million units in 2025, with a potential rise to 23 million units in 2026 due to Apple's entry [5] - The introduction of Apple's foldable phone is expected to enhance consumer awareness and stimulate demand for foldable devices [5] Group 2: Technological Advancements - Honor's latest foldable smartphone, Magic V5, has achieved a thickness of 8.8mm, setting a new record in the industry [2] - The average silicon content in foldable smartphone batteries is currently below 15%, with Honor's new battery achieving a silicon content of 25% and an energy density of 901Wh/L [3] - Domestic manufacturers are making significant progress in supply chain technology, with companies like SaiDe Semiconductor and Changxin Technology emerging as key players [2][3] Group 3: Competitive Landscape - The competition in the foldable smartphone market is intensifying, with manufacturers focusing on lightweight designs and advanced materials [2][3] - The shift in focus from hardware specifications to AI applications is expected to redefine the competitive landscape in the foldable smartphone sector [5][6] - Manufacturers are leveraging AI to enhance user experience, enabling features like automatic document organization and real-time translation on foldable devices [6][7] Group 4: Strategic Positioning - Domestic manufacturers are not aiming to replace iPhones but rather to create seamless connectivity with Apple's ecosystem, reducing barriers for Apple users to switch to Android [7] - The integration of AI technology is seen as a way to break down the boundaries between hardware and software, unlocking the full potential of foldable smartphones [7] - The high repair rates and performance compromises of early foldable models have led to hesitance among early adopters, impacting the overall market growth [8]