Toyota(US:TM) Zhong Guo Xin Wen Wang·2025-07-03 14:06Core Insights - The recent groundbreaking of the Lexus New Energy project and the opening of the Shanghai LEGO Resort in Jinshan District highlight the area's attractiveness for foreign investment [1][3][4] - Jinshan District's geographical advantages and optimized business environment are key factors in attracting these significant projects [1][3] Group 1: LEGO Resort - The Shanghai LEGO Resort is the largest among the 11 LEGO parks globally, covering an area of 318,000 square meters, featuring 8 immersive theme zones and 75 interactive attractions [3] - The park incorporates elements of Chinese culture, showcasing a blend of Eastern and Western cultural integration [3] - The LEGO Resort is expected to enhance tourism in Jinshan District, contributing to the local cultural and tourism industry development [3][4] Group 2: Lexus New Energy Project - The Lexus New Energy project was initiated following a strategic cooperation agreement between the Shanghai government and Toyota, with the project breaking ground just over two months after the agreement [4][5] - Jinshan District implemented a three-tier service system to ensure efficient project execution, which includes city-level coordination and district-level follow-up [4] - The project is recognized for its potential to attract high-level industrial projects, aiming to establish a competitive billion-level intelligent connected new energy vehicle industry cluster in Jinshan [5]