Bei Jing Shang Bao·2025-07-03 14:22Core Insights - BYD leads the new energy vehicle market with a total sales of 2.146 million units in the first half of the year, significantly outpacing competitors [1][2] - The competition among major automakers is intensifying, with a focus on achieving over one million units in sales to remain competitive [1][3] Group 1: Sales Performance - BYD achieved a remarkable sales figure of 2.146 million units, marking a year-on-year growth of 208.64% [2] - SAIC Motor reported sales of 2.053 million units, a year-on-year increase of 12.35% [2] - Geely's sales reached 1.409 million units, with a significant year-on-year growth of 47% [3] - Changan Automobile and Chery both surpassed one million units, with sales of 1.355 million and 1.26 million units respectively [3] Group 2: Market Strategies - Automakers are intensifying their product offerings to compete with BYD, particularly in the 60,000 to 300,000 yuan price range [4] - Changan's Avita brand launched the Avita 06 model targeting the same market segment as BYD's popular Han model [4] - Geely introduced the Galaxy Star 8 at a starting price of 115,800 yuan, expanding its offerings in the competitive market [4] Group 3: Technological Advancements - The competition is also focused on technological enhancements, with BYD launching the "Heavenly Eye" system for advanced driving assistance [5][6] - Chery and Geely are also developing their own intelligent driving solutions, indicating a trend towards increased technological investment among automakers [6] Group 4: International Expansion - BYD's overseas sales reached over 470,000 units in the first half of the year, with a significant growth of 229.8% in June alone [7] - SAIC Motor's overseas sales amounted to 494,000 units, reflecting a year-on-year growth of 1.27% [8] - Chery's exports exceeded 550,000 units, contributing 44% to its total sales, highlighting the importance of international markets for growth [8]