MO Strengthens on! Brand: Can it Sustain Momentum in Nicotine Pouches?

Key Takeaways MO grew on! shipments by over 18% in Q1 2025 as its oral tobacco market share rose to 8.8%. on! now holds 17.9% of the nicotine pouch segment, despite competitive and pricing pressures. MO credits growth to "It's On!" campaign and plans to launch a new on! PLUS pouch.Altria Group, Inc. (MO) continues to lean heavily on its oral nicotine pouch brand on! to expand footprint in the growing smoke-free category. Despite mounting competitive pressure and rising retail prices, on! delivered a stron ...