$21 Billion In 4 Days? Amazon Prime Day Set To Go Beast Mode—And Its Stock Might Join the Party

Amazon.com, Inc. AMZN Prime Day 2025 could be a record-breaker, with Bank of America projecting a staggering $21 billion in sales over just four days—a 60% leap from last year's already historic haul. Beast Mode: Amazon has doubled this year's Prime Day event to 96 hours from July 8 through July 11. The "beast mode" expansion is designed to maximize consumer engagement and fuel a sustained shopping frenzy. The numbers behind the hype are striking: In 2024, U.S. Prime Day sales hit $14.2 billion, with nearly ...