Core Insights - Amazon's Prime Day 2025 is projected to generate $21 billion in sales over four days, marking a 60% increase from the previous year's sales [1][4] - The event has been extended to 96 hours, running from July 8 to July 11, to enhance consumer engagement and stimulate shopping activity [1][4] - A RetailMeNot report indicates that 84% of U.S. adults plan to participate in Prime Day 2025, up from 81% in 2024, suggesting strong consumer interest [3] Sales Performance - In 2024, U.S. Prime Day sales reached $14.2 billion, with nearly half of purchases made via smartphones and average order sizes nearing $58 [2] - The anticipated 14% year-over-year growth in 2025 Prime Day sales is expected to be driven by the addition of two new days to the event [3] Market Impact - Bank of America Securities analyst Justin Post estimates that Prime Day will generate $21.4 billion in Gross Merchandise Value (GMV), reflecting a year-over-year growth of about 60% [4] - Prime Day is projected to account for 10.3% of the total estimated $208 billion in third-quarter GMV [5] Stock Outlook - Despite underperforming compared to the S&P 500 in 2025, 96% of analysts rate Amazon stock as a Buy, with median price targets around $240 and optimistic forecasts reaching $290, indicating a potential 35% upside [5][6] - If Prime Day 2025 meets its sales expectations, it could lead to a significant positive shift in Amazon's stock performance [6]
$21 Billion In 4 Days? Amazon Prime Day Set To Go Beast Mode—And Its Stock Might Join the Party