Footwear Demand Cools: Can NIKE Keep Its Lead in the Sneaker Game?

Core Insights - NIKE, Inc. is facing challenges in footwear demand due to shifting consumer preferences and macroeconomic factors, leading to a decline in classic footwear sales while performance categories show growth [2][3][9] Footwear Demand and Market Trends - Footwear demand has been sluggish, particularly in classic sneakers and bulky dad shoes, influenced by inflation and consumer price sensitivity [2] - NIKE's classic footwear franchises are projected to decline by more than 10 percentage points as a part of its overall footwear mix [3] - The company expects total unit volumes to drop in double digits, particularly in the Dunk franchise [3][9] Revenue Projections - Footwear revenues for NIKE are expected to decline by 13.1% year-over-year in fiscal 2025 and by 3.3% in fiscal 2026 [4] - The Zacks Consensus Estimate indicates a year-over-year earnings plunge of 21.3% for fiscal 2025, followed by a growth of 54% in fiscal 2026 [11] Competitive Landscape - Competitors like adidas and lululemon are intensifying their efforts in the footwear market, posing a threat to NIKE's dominance through innovation and targeted market expansion [5][6][7] - adidas is focusing on collaborations and marketing to enhance its brand presence, while lululemon is developing its footwear line with a focus on biomechanics and gender-specific designs [6][7] Stock Performance and Valuation - NIKE shares have gained 2.2% year-to-date, contrasting with a 1.5% decline in the industry [8] - The company trades at a forward price-to-earnings ratio of 41.68X, which is higher than the industry average of 30.63X [10]