Footwear Demand Cools: Can NIKE Keep Its Lead in the Sneaker Game?

Key Takeaways NIKE's classic sneaker sales are declining due to shifting trends and consumer price sensitivity. Growth in running, training, basketball and sportswear is partially offsetting weaker classic demand. NKE plans to reduce classic footwear mix further in FY26, with unit volumes likely down double digits.NIKE, Inc. (NKE) is a globally recognized American brand specializing in athletic footwear, apparel and sports equipment. The company has long been considered as a leader in the sneaker market.H ...