Core Insights - The rise of fan economy is transforming commercial spaces, with shopping malls increasingly becoming venues for fan support activities, showcasing a shift from traditional brand advertising to fan-driven promotions [1][3][5] Group 1: Fan Economy and Commercial Spaces - Shopping malls in Qingdao are integrating fan support activities, such as large screens displaying idol images and videos, to attract fans and drive foot traffic [5][6] - Events like the Zhou Shen concert at the Laoshan MixC attracted thousands of fans, demonstrating the potential of fan gatherings to enhance mall visibility and engagement [1][3] - Malls are collaborating with fan groups to create interactive experiences, which not only foster community but also capitalize on the economic benefits of fan engagement [3][6] Group 2: Economic Impact of Fan Activities - The presence of fan groups in malls leads to increased consumer spending, as fans often stay for extended periods, purchasing food and merchandise [5][6] - Malls are offering incentives such as discounts and exclusive merchandise to attract fans, which enhances their overall economic performance [5][6] - The fan economy is seen as a new avenue for commercial growth, providing malls with opportunities to innovate and attract younger consumers [6]
粉丝应援，引爆线下消费潮 商场明星演唱会、生日主题应援带火商圈，释放消费新活力
Sou Hu Cai Jing·2025-07-03 15:32