充电宝召回事件引爆经营危机,深圳罗马仕公司通知全面停工停产

Current Company Status - ROMOSS has fully suspended operations and production, with employees confirming the situation to media outlets [1][3] - Internal notifications about the suspension began on July 1, 2025, but no formal announcement has been made [3] - Employee salaries have only been paid up to June, with no clear arrangements for future payments [3] - A management change occurred on July 2, with the founder resigning and a new representative taking over, although the company did not deny the production halt [3] Business Operations - The company’s e-commerce platforms (Taobao, JD.com, Douyin, etc.) have removed all power bank products, retaining only accessories like data cables and chargers [5] - The recall plan has faced obstacles, as multiple courier companies have refused to accept returns due to safety risks, and consumer refunds are delayed due to insufficient merchant deposits [6] Crisis Background - The crisis originated from a recall of 491,745 power banks due to safety risks linked to a supplier's material substitution, affecting other brands as well [7] - Consumers face challenges in claiming refunds, as they must provide proof of safe disposal, and the company’s account balance is insufficient for immediate refunds [7] Industry Impact - The industry is experiencing a collapse in trust, with laboratory tests revealing that some products reached temperatures of 87°C, significantly exceeding the industry average [9] - Other brands, including Anker and Xiaomi, have also initiated recalls, leading to widespread safety concerns in the industry [10] Employee and Supplier Rights - Employees are at risk of unpaid wages and must resort to labor arbitration for claims, while suppliers are unable to settle outstanding payments [11] Official Response and Controversy - On July 3, ROMOSS stated via social media that it has not gone bankrupt and is committed to resolving user issues, but did not address the production halt or refund problems [15] Timeline of Key Events - In mid-June, 21 universities in Beijing banned the use of certain power banks due to safety concerns, leading to a recall announcement on June 16 [16] - The recall involved three models due to potential fire risks from defective battery materials [16] - On June 20, the market regulator suspended certifications for fast-charging products, with a deadline for compliance set for September 13 [16] - New regulations from the Civil Aviation Administration prohibiting certain power banks from being taken on flights were implemented on June 28 [16] Summary of the Crisis - The ROMOSS crisis exemplifies a chain reaction of supply chain failure leading to quality issues and financial instability, driven by cost-cutting measures that compromised battery quality [17] - The recall costs exceeded 40 million, with monthly revenue losses estimated between 100 to 200 million, severely impacting cash flow [17] - The situation serves as a warning for the industry that safety compliance is essential for survival, and that low-cost competition should not come at the expense of quality [17]