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微短剧不能比着“雷人”(锐见)
Ren Min Ri Bao·2025-07-03 21:55

Group 1 - The core issue highlighted is the trend of low-quality micro-short dramas that prioritize sensationalism and clickbait over meaningful content, as exemplified by the recent drama featuring a character giving birth to 99 children [1][2] - The phenomenon of "比雷" (competing to create absurd content) reflects a mindset among creators that values shock value and viewership over artistic integrity, leading to repetitive and illogical storylines [1][2] - The micro-short drama industry is currently facing a critical phase where the quality of content needs to improve significantly, given the vast user base of 662 million and the multitude of available works [2][3] Group 2 - There is a call from industry professionals to shift away from a purely traffic-driven approach to one that emphasizes creative quality, suggesting that the current focus on view counts is detrimental to the growth of the industry [2] - Suggestions for improvement include diversifying revenue models beyond simple traffic monetization, such as introducing profit-sharing, membership, and advertising sponsorship models to foster better content creation [2] - The industry is urged to create a supportive environment for quality content, with collaboration among producers, platforms, and regulators to encourage heartfelt and meaningful storytelling [2][3]