Group 1: Digital Transformation in Cultural Industry - The digitalization of the cultural industry represents a deep integration of culture and technology, serving as a crucial means to meet the spiritual and cultural needs of the public and as a growth point for high-quality development of the digital economy [1][2] - The implementation of a national cultural digitalization strategy is emphasized, aiming to innovate and promote cultural digitalization to enhance economic development and cultural vitality [1][2] - In the first quarter of this year, 16 sub-sectors characterized by new cultural business models achieved a revenue of 1,484.6 billion yuan, marking a 12.5% increase year-on-year, outpacing the overall growth of large-scale cultural enterprises by 6.3 percentage points [2] Group 2: Challenges and Solutions - The digitalization of the cultural industry faces challenges such as content homogenization and technology dependence, necessitating the establishment of a robust cultural industry database to enhance product quality and explore market dynamics [4] - The "information cocoon" effect, where consumers experience a narrow range of information, must be addressed by promoting healthy competition in the digital cultural market and improving public digital literacy [4] - Strengthening intellectual property protection is crucial as digital cultural products face significant risks of infringement; new technologies like digital watermarking and blockchain can aid in protecting copyrights [5] Group 3: Social and Economic Benefits - The integration of digital technology into the cultural industry not only enhances production efficiency but also fosters innovative cultural products and services, aligning with the core socialist values and promoting traditional Chinese culture [3][4] - The digitalization process is expected to stimulate cultural consumption, leading to more personalized experiences and the emergence of new business models [2][3]
以数字化赋能文化产业高质量发展(专题深思)
Ren Min Ri Bao·2025-07-03 21:59