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黄金投资新趋势:京东布局“Z世代”
Sou Hu Cai Jing·2025-07-04 00:44

Group 1 - JD.com has been involved in gold accumulation business since 2019, making it one of the earliest players among large internet platforms in China [1][3] - The company emphasizes the need for diverse asset options to meet investors' varying demands across different market cycles [1][3] - There is a growing trend of younger generations, particularly those born in the 1990s and 2000s, becoming gold investors, driven by social media discussions around gold investment [3][4] Group 2 - The low investment threshold for gold, such as products like "gold beans" and "gold seeds" that allow investment in small weights, appeals to younger investors [4] - A recent government initiative outlines key tasks for the gold industry from 2025 to 2027, aiming for a 5% to 10% increase in gold resource capacity and over 5% growth in gold and silver production [4] - Experts suggest that gold ETFs are a good liquidity management tool for domestic investors, while physical gold products may not be suitable for frequent trading [4] Group 3 - Analysts predict that gold prices may experience fluctuations and potential mid-term adjustments due to significant price increases earlier in the year [4] - Dollar-cost averaging is recommended as an optimal strategy for purchasing gold, encouraging investors to buy whenever they have spare funds without trying to time the market [4]