锡林郭勒盟牧民尽享品牌红利

Group 1 - The core viewpoint of the articles emphasizes the growth and development of the Xilin Gol sheep brand, highlighting the establishment of a robust supply chain and the benefits to local herders [1][2][3] - As of June 30, 17 authorized enterprises have signed purchase agreements with over 5,000 herders, securing a supply of 1.1729 million sheep [1] - The authorized enterprises are implementing a traceability system to ensure the authenticity and quality of Xilin Gol sheep, with measures such as ear tags and QR codes for consumer guidance [1][2] Group 2 - In 2024, the Xilin Gol League plans to expand its brand coverage by authorizing an additional 7 enterprises, aiming for a total of 17 authorized enterprises [2] - The target for sheep purchases is set to exceed 1 million, representing a 45% increase compared to the previous year, which is expected to boost herders' income by over 25 million yuan [2] - The "order + social security" model introduced by authorized enterprises aims to support herders by providing social security funding while securing sheep supply [2]