截胡小米YU7话术泄露，雷军说是“诋毁和歪曲”

Core Viewpoint - Xiaomi's new model, the YU7, has achieved impressive pre-order numbers, raising questions about the validity of these orders and the competitive landscape in the electric vehicle market [1][2][3] Sales Performance - Xiaomi's annual sales target for its automotive division has been raised from 30,000 to 35,000 units, with the YU7 contributing significantly to this goal [2][3] - In the first half of the year, Xiaomi's SU7 series alone achieved a sales volume of 150,000 units, reaching a completion rate of 50% of its annual target [2][3] - The YU7 locked in 204,000 orders within 18 hours, even after excluding 36,000 orders from the SU7 series, indicating strong market demand [1][2] Competitive Landscape - Xiaomi's CEO Lei Jun emphasized that the YU7 is targeting Tesla's Model Y rather than competing with domestic brands, highlighting the competitive nature of the SUV market [5][8] - The YU7 is positioned as a luxury high-performance SUV with a starting price just below that of the Model Y, indicating a strategic pricing approach [5][8] Customer Demographics - The average age of YU7 buyers is around 33 years, with a notable 30% of buyers being female, which contrasts with the male-dominated customer base of competitors [7] - A significant portion of YU7 customers are existing Xiaomi smartphone users, indicating a strong brand loyalty and cross-selling potential [7] Market Strategy - Xiaomi is leveraging the upcoming vehicle trade-in policy in China, which is expected to boost demand for new vehicles, including the YU7 [8] - The company is focusing on innovative features in the YU7 to attract customers, such as zero-gravity seats and enhanced safety features [8] Challenges and Responses - There are concerns about the long delivery times for the YU7, with estimates of 40-50 weeks for initial orders, which may lead to customer attrition to competitors [9][11] - Lei Jun acknowledged the competitive tactics employed by rival companies to intercept YU7 customers, urging competitors to focus on their strengths instead of disparaging Xiaomi [9][11]