Sou Hu Cai Jing·2025-07-04 03:48Core Insights - Meituan's decision to shut down its community group buying service, Meituan Youxuan, has sparked discussions about the implications for the market and the company's strategy [2][3] - The closure is seen as a resource reallocation strategy, allowing Meituan to redirect operational capacity to its flash purchase business and improve employee efficiency [3][4] Business Strategy - Meituan is undergoing a strategic transformation by exiting unprofitable areas while retaining operations in advantageous regions, focusing on optimizing its business layout [4][11] - The company has committed to not laying off employees, instead facilitating internal transfers to ensure job security and benefits remain intact [4][11] Financial Performance - Meituan's new business segment, which includes Meituan Youxuan, Xiaoxiang Supermarket, and the B2B supply chain "Kuailv," has shown increasing revenue but persistent losses [13] - From 2021 to 2024, the revenue for new businesses is projected to grow from 425 billion to 873 billion yuan, while operating losses are expected to decrease from 359 billion to 73 billion yuan [13] Market Competition - The community group buying sector has faced significant challenges, including regulatory pressures that have led to a strategic retreat by Meituan [11][12] - Meituan is now focusing on expanding its instant retail business, which is seen as a critical component of the retail industry, amidst fierce competition from Alibaba and JD [14][17] Future Plans - Meituan plans to enhance its instant retail offerings by expanding product categories and increasing coverage in first and second-tier cities, while also exploring new retail formats [6][7] - The company is also looking to expand its overseas operations, with its Xiaoxiang Supermarket's international version, Keemart, already testing in Riyadh, Saudi Arabia [7]