“整容大国”要因职场男性“易主”了

Core Insights - Japan's beauty medical industry has reached a market size of approximately 594 billion yen, surpassing South Korea to become the new "cosmetic powerhouse" [2] - The growth of Japan's medical beauty market has been significant, with a 120% increase in 2021 and a continued rise in demand for various treatments [3] - Male consumers have become a major driving force in the industry, with the number of male clients increasing 16 times over the past decade [4] Market Growth - The medical beauty market in Japan expanded 2.39 times from 2009 to 2023, indicating a robust growth trajectory [4] - In 2023, the market size reached over 500 billion yen, reflecting a growth of 108.8% compared to the previous year [3] Consumer Behavior - Approximately 70% of surveyed men express concern about their appearance, with 43% considering some form of beauty medical treatment [5] - The pressure of workplace competition and the desire for self-confidence are significant motivators for men seeking cosmetic procedures [5][6] Economic Context - Japan's employment rate for new graduates reached a historic high of 98.1% in 2024, but the country faces a demographic challenge with a declining birth rate and an increasing death rate [5] - The economic downturn has led individuals to invest in their appearance as a strategy to enhance job security and competitiveness [9] Industry Comparison - Japan's medical beauty culture is evolving, with a notable increase in public acceptance and participation in cosmetic procedures [11] - The country aspires to replicate South Korea's successful model of integrating medical beauty with tourism and consumption, although challenges remain [12][13] Regulatory Environment - Japan's medical beauty industry currently lacks stringent regulatory oversight, leading to a rise in complications from procedures performed by non-specialist doctors [19] - The increase in reported complications highlights the need for improved regulatory measures to ensure patient safety [19] Investment Trends - Global beauty companies are increasingly investing in the medical beauty sector, with major brands like L'Oréal and Estée Lauder expanding their offerings [21][22] - Despite the growth potential, there are concerns about the sustainability of the medical beauty market, as evidenced by declining average spending per customer and increased competition [27]