5.7亿元补贴“燃夏”，文旅出行业再战暑运档

Group 1 - The summer travel season, a key peak period for the cultural and tourism industry, commenced on July 1, with high expectations for consumer spending due to supportive policies aimed at boosting the sector [1][2] - Online travel platforms, such as Alibaba's Fliggy, reported significant increases in bookings for flights, hotels, and other travel services, with long-distance travel consumption rising by 7 percentage points compared to last year [1][2] - The Ministry of Culture and Tourism announced a nationwide summer cultural and tourism consumption season, featuring over 43,000 events and distributing more than 570 million yuan in consumer subsidies [3][4] Group 2 - Family travel remains a dominant trend, with predictions indicating that 34.7% of domestic flights during the summer will be booked by families traveling with minors, an increase from the previous year [4][5] - The student demographic, particularly university students, is expected to see a 77% increase in travel compared to last year, with average spending per trip rising by 6% [2][4] - New travel hotspots are emerging, driven by social media trends, leading to increased interest in previously overlooked destinations [5][6] Group 3 - Airlines are expanding their capacity significantly for the summer season, with China Eastern Airlines launching multiple new international routes and increasing flight frequencies to popular destinations [9][10] - The overall flight volume during the summer is projected to increase, with major airports in Beijing and Shanghai expecting a rise in passenger traffic by 7% compared to last year [12] - International flight prices have decreased by approximately 15%, stimulating demand for outbound travel, with bookings for popular international destinations increasing by over 60% [11][12]