Workflow
年轻人,“掏空式”消费不值得炫
Sou Hu Cai Jing·2025-07-04 07:27

Core Viewpoint - The end of the college entrance examination (Gaokao) has sparked a surge in consumer spending among graduates, with many indulging in what is referred to as the "Graduation Four-piece Set" which includes various high-ticket items and experiences [10][11]. Consumer Behavior - Social media platforms are flooded with posts about post-exam spending, highlighting a trend where graduates are purchasing new electronics, undergoing cosmetic procedures, traveling abroad, and attending concerts as part of their celebration [10][12]. - The phenomenon of "Graduation Four-piece Set" often involves expenditures that can exceed tens of thousands, with some parents expressing that a budget of six figures is not uncommon for these purchases [11]. Cultural Influences - The desire for a celebratory experience is driven by a sense of ritual among the youth, who view these expenditures as a way to commemorate their transition into adulthood [11][12]. - The "grass-planting culture" prevalent on social media encourages impulsive buying, as graduates feel pressured to keep up with their peers and showcase their achievements [11][12]. Psychological Impact - Many young individuals report feeling a sense of anxiety and pressure to conform to the spending habits of their peers, leading to a cycle of comparison that detracts from their overall happiness [12]. - Some voices in the community advocate for more meaningful consumption based on personal interests rather than following trends, emphasizing that true fulfillment comes from self-discovery and personal growth rather than material possessions [12].