广州打造荔枝产销对接“直通车”

Core Insights - The Guangdong Lychee Sales and Promotion event aims to enhance the sales and distribution of lychees, contributing to rural revitalization and high-quality development of the lychee industry [2][3] Group 1: Event Overview - The event, titled "Lychee Fragrance Worldwide," was launched on July 2 in Guangzhou, featuring various themed exhibition areas including fresh fruit, processed products, innovation experiences, and technology applications [1][2] - The event is described as a "super carnival" for lychees, showcasing premium varieties and innovative products, thereby connecting the entire lychee industry chain [2] Group 2: Sales and Marketing Strategies - The event included an "online live broadcast" segment where influencers promoted lychees through live streaming, exploring new e-commerce models for specialty fruits [3] - A total of 1 million yuan in dining consumption vouchers were issued to encourage local consumption during the event, allowing attendees to enjoy discounts while tasting lychees [3] Group 3: Future Directions - The Guangzhou Municipal Bureau of Commerce plans to use this event as a starting point to deepen the construction of the lychee industry chain and integrate it with culture, tourism, and health sectors [3]