金价破千下的市场“冷热温差”：线下市场遇冷，回收变现潮涌

Market Overview - The gold wholesale market in Jinan is experiencing a stark contrast, with more sales staff than customers, indicating a cooling demand despite rising prices [3][5] - The price of gold has recently surpassed 1000 yuan per gram, leading to a surge in customers opting for "old for new" exchanges, with small weight gold items selling over 50,000 pieces [1][8] Price Trends - Multiple brands have raised their gold prices, with current prices ranging from 1005 to 1010 yuan per gram, reflecting an increase of nearly 200 yuan from the previous year's average of 810 yuan [9][8] - Discounts are being offered by various brands to boost sales, with reductions of 50 to 70 yuan per gram being common [9] Consumer Behavior - The rising gold prices have led to a decrease in purchasing intentions among consumers, even among those with wedding-related needs [5][6] - Many consumers are choosing to recycle old gold jewelry instead of purchasing new items, with some customers reporting significant returns from recycling [5][15] Recycling Surge - The increase in gold prices has triggered a wave of recycling, with some customers cashing in nearly 70,000 yuan from their gold items [13][15] - The current recycling price is around 760 yuan per gram, significantly higher than last year's average of 550 yuan per gram [15] Market Dynamics - The number of gold retail stores is declining, with over 10,000 closures reported last year, and more expected in the coming quarters [6] - Analysts attribute the fluctuations in gold prices to geopolitical risks and monetary policy changes, which are driving investors towards gold as a safe-haven asset [16][17]