携手江西农业大学，“三下乡”助力中香企业创新发展

Core Viewpoint - The article highlights the role of Jiangxi Agricultural University in supporting the development of Zhongxiang Natural Plant Co., Ltd. through a social practice activity aimed at enhancing the company's innovation, product quality, brand image, and talent cultivation. Group 1: Activity Overview - The social practice activity took place from July 3 to July 4, 2025, involving 16 faculty and students visiting Zhongxiang Natural Plant Co., Ltd. for three weeks [1] - The activities included laboratory and factory tours, product introductions, and investigations into the growth of camphor trees [1] Group 2: Specific Measures to Support Zhongxiang - The university provided technical innovation support through presentations and on-site guidance, offering suggestions for product development and production process optimization [3] - Students and faculty provided technical guidance on camphor tree cultivation and fertilization, helping the company optimize its product structure and improve product quality [5] - The university's involvement in various company activities helped enhance the company's social image and brand awareness [6] - Collaborative work between university staff and company employees fostered the development of skilled professionals, injecting new vitality into the company's growth [7] Group 3: Summary and Recommendations - The social practice activity provided comprehensive support for Zhongxiang's innovative development, emphasizing the need for deepened university-enterprise cooperation for ongoing technical support [8] - Recommendations include strengthening talent cultivation to enhance employee professional skills and preparing for future company growth [9] - Encouraging the company to leverage its strengths and actively participate in rural revitalization efforts to contribute to rural economic development [10] - Continuous innovation and improvement of product quality are essential for building a well-known brand and expanding the company's global reach [11]