SAP(US:SAP) Sou Hu Cai Jing·2025-07-04 09:54Core Insights - The report focuses on the application of artificial intelligence (AI) in the global retail industry, highlighting its evolution in the engagement era [1][4] - Over 80% of retailers are using or transitioning to SAP to integrate customer data for AI-driven personalized experiences [10][12] - There is a significant gap in personalization, with 69% of consumers satisfied with product recommendations but many feeling brands do not understand them [22][36] AI in Retail - AI marketing has transitioned from theory to practice, with 92% of marketers utilizing AI to enhance efficiency and customer engagement [2][10] - 71% of marketers believe AI accelerates the launch of marketing campaigns, saving an average of 2.3 hours per campaign [21] - 64% of marketers plan to increase AI investment in 2025 to improve customer engagement [24] Consumer Behavior - Consumers are increasingly savvy, using AI to find products and deals, often unaware of AI's role in their experiences [15][39] - 55% of retail purchases occur in physical stores, while 54% are made through online marketplaces, indicating a convergence of online and offline shopping [19][20] - Positive consumer experiences with AI include using self-service options (76%) and chatbots (70%) [27] Data Privacy and Trust - Consumer confidence in AI data privacy is declining, with 63% expressing concerns in 2025 [33] - There is a disconnect between consumer expectations and brand understanding, with 60% of consumers feeling marketing emails are irrelevant [34] Future of AI in Retail - The report emphasizes the need for retailers to create a unified data foundation to bridge the personalization gap and enhance customer experiences [37][38] - Marketers are encouraged to implement small-scale AI projects to learn and optimize their strategies [28]