盐城大丰：生鲜直配“马”不停蹄 打通农村消费“最后一公里”

Core Viewpoint - The establishment of Feima Store in rural areas of Dafeng District, Yancheng City, has significantly improved access to fresh produce for local residents, eliminating the need for long trips to urban supermarkets [1][3]. Group 1: Business Model - Feima Store operates on a "fresh direct supply + physical sales" model, which was developed by two young entrepreneurs who recognized the consumption challenges faced by rural communities [3][5]. - The company has expanded to 21 stores across five towns, effectively addressing the "last mile" of fresh produce distribution in rural areas [3][5]. Group 2: Logistics and Supply Chain - The company employs a "bus-like" logistics model, delivering goods to stores three times a day, which minimizes product backlog and reduces waste [5]. - Five delivery trucks operate on a fixed schedule, ensuring timely delivery of fresh products to all stores [5]. Group 3: Product Quality and Employment - Feima Store emphasizes product quality by regularly monitoring expiration dates and using a modular ordering system for traceability [5]. - The establishment of these stores has created over 50 job opportunities for local villagers, contributing to increased income [5].