海内外商超“下沉”竞逐长三角区县市场

Core Viewpoint - The expansion of major supermarket brands into county-level markets in the Yangtze River Delta region is driven by the growing consumer spending power in these areas, presenting new growth opportunities for retailers [1][5]. Group 1: Market Expansion - Yonghui Supermarket has opened its second modified store in Wujiang District, Suzhou, following its first store in Taicang, indicating a strategic focus on county-level markets [1][3]. - Other supermarket brands, such as Sam's Club and Aldi, have also targeted county-level cities in the Yangtze River Delta, with Sam's Club setting a record for opening day sales in Kunshan [3][5]. Group 2: Consumer Spending Power - The GDP of county economies accounts for 38% of China's total GDP, with the Yangtze River Delta being a leader in this regard, highlighting the potential for consumer spending in these regions [5]. - Sales figures from some county-level stores have even surpassed those of stores in first-tier cities, demonstrating the strong purchasing power of local residents [3][5]. Group 3: Store Performance and Strategy - Yonghui's Taicang store achieved a remarkable 334% year-on-year increase in sales and a 189% increase in foot traffic during its opening week, validating the success of the "Fat Donglai model" in the southern Jiangsu market [6]. - The Wujiang store has significantly enhanced its product offerings, particularly in fresh food categories, aligning with the "Fat Donglai standard" and creating a product matrix that emphasizes quality and local characteristics [6].