Zhendong Pharmacy(SZ:300158) 3 6 Ke·2025-07-04 10:52Group 1 - The core viewpoint of the article highlights the significant shift in the hair transplant industry with the introduction of a "taxi-style pricing scheme" by the National Medical Insurance Administration, moving away from the controversial fixed-price model to a per-follicle pricing system [1] - The hair transplant industry is currently facing challenges, as exemplified by Yonghe's financial performance, which has shown continuous losses since its IPO in 2021, with net profits of 120 million yuan, -85.85 million yuan, -546 million yuan, and -226 million yuan from 2021 to 2024 [1] - In contrast, the market for hair loss treatment drugs, particularly Minoxidil, is thriving, with Mandey's sales revenue projected to reach 1.337 billion yuan in 2024, reflecting a year-on-year growth of approximately 18.9% [1] Group 2 - Mandey has maintained a dominant market position, with over 50% market share in 2024, and has consistently held more than 70% market share from 2017 to 2022 [4] - The younger demographic is increasingly affected by hair loss, with over 2.5 billion people in China experiencing this issue, and 74.6% of them being born in the 1980s and 1990s [6] - The rise of Minoxidil products is attributed to the younger generation's preference for scientifically validated treatments, with Mandey and Dafeixin being the two leading brands in the market [8][12] Group 3 - Mandey has successfully penetrated both offline and online markets, establishing partnerships with over 2,000 public medical institutions and 90,000 retail pharmacies, while also achieving over 60% of its sales through e-commerce channels [10][11] - The introduction of new Minoxidil products, such as Mandey's foam formulation, has enhanced its market competitiveness, with the foam being the only approved formulation in China that minimizes skin irritation [9] - The overall hair health market in China has grown significantly, from 58.29 billion yuan in 2020 to 79.55 billion yuan in 2023, with projections to exceed 116.54 billion yuan by 2028 [20] Group 4 - The entry of new players and technological advancements in the Minoxidil market have led to increased competition, with companies like Lunan Pharmaceutical launching new products that challenge traditional brands like Dafeixin [24][25] - Dafeixin, despite its long-standing presence in the market, is facing challenges due to the emergence of new competitors and a decline in its market share, with a reported revenue of 2.971 billion yuan in 2024, down 18.06% year-on-year [26] - The article concludes that the Minoxidil market's explosive growth is driven by a younger, more educated consumer base that prioritizes effective and scientifically validated treatment options [27][28]