上半年湾区大宗交易：单宗成交均价5亿，自用需求成主流

Core Insights - The Greater Bay Area's bulk trading market experienced significant changes in the first half of 2025, with the average transaction price dropping to 500 million yuan, indicating a shift in market demand towards lower total price assets [1] - In Guangzhou, the driving factors for industrial and non-core office transactions are mainly attributed to platform-based investment attraction and self-use demand from enterprises, while in Shenzhen, self-use demand from listed companies and state-owned enterprises dominates the market [1][3] Market Performance - In Shenzhen, the total transaction amount for office properties reached nearly 8 billion yuan, primarily driven by self-use buyers, showcasing strong demand in the self-use office sector [3] - Notably, standalone villas and industrial assets have become hot segments, with buyers actively seeking low-entry opportunities, while insurance capital continues to increase its investment in logistics assets in the Greater Bay Area [3] Future Outlook - Market participants are encouraged to seize favorable policy opportunities, such as interest rate cuts and prioritized policies, to focus on sectors with clear policy guidance [4] - Investment directions should concentrate on commercial and urban infrastructure, internal circulation, and opportunities arising from industrial transfer, with projects that have clear exit paths and controllable returns being particularly attractive [4] - The rise of new economies will keep infrastructure in focus, with data center investments expected to regain attention due to the surge in computing power demand driven by artificial intelligence technology [4]