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电商生意里,有沃尔玛的好日子和坏日子
WalmartWalmart(US:WMT) 3 6 Ke·2025-07-04 10:50

Core Insights - Walmart has successfully navigated a "midlife crisis" over the past decade, adapting to the e-commerce era and achieving significant revenue and profit growth in fiscal years 2024 and 2025 [2] - However, uncertainties such as Trump's tariff policies may hinder Walmart's ability to maintain high growth rates in the coming years [2] Financial Performance - In fiscal year 2025, approximately 75% of Walmart's growth came from households earning over $100,000 annually, with the shopping rate among these households increasing from 77% in 2019 to 89% in 2024 [4] - Walmart's total sales increased from $494.206 billion in fiscal year 2022 to $584.3 billion in fiscal year 2025, a growth of over $90 billion [11] - E-commerce sales reached $121 billion in fiscal year 2025, accounting for 17.94% of total sales, up from just 2.53% a decade ago [9] Strategic Developments - Walmart's e-commerce business has been significantly bolstered by key leadership changes and strategic acquisitions, including the $16 billion purchase of Indian e-commerce company Flipkart [15] - The company has shifted its focus to smaller store formats and upgraded existing locations to enhance customer experience [16][19] - Walmart's e-commerce operations have become a crucial growth driver, with online sales accounting for nearly 50% of its revenue in China [19] Competitive Landscape - Walmart faces increasing competition from emerging cross-border e-commerce players like SHEIN and TikTok Shop, which are targeting price-sensitive consumers and younger demographics [22][23] - The company is expected to experience slower growth, with projected net sales and adjusted operating profit growth rates for fiscal year 2026 lower than those of fiscal year 2025 [20] - The retail landscape is evolving, with new players leveraging innovative business models and consumer engagement strategies, posing a challenge to Walmart's market position [25][27]