Disney(US:DIS) Zheng Quan Shi Bao Wang·2025-07-04 10:56Core Viewpoint - The global IP economy is experiencing a significant surge, with major IP operators like Sanrio, Bandai Namco, and Nintendo seeing their stock prices reach historical highs, while Disney also achieved a near three-year high [1] Group 1: Performance of Major IP Operators - Sanrio's Hello Kitty, Bandai Namco's Dragon Ball, One Piece, and Gundam, along with Nintendo's Mario and Pokémon, are among the most recognized IPs in China [1] - The stock prices of these IP operators have shown a strong upward trend over a considerable period, with Sanrio's stock rising since June 2022 and Bandai Namco and Nintendo experiencing over a decade of growth [1] - Tsuburaya Productions, known for Ultraman, saw its stock price increase by over 1000% from January 2022 to August 2023, driven by the success of Ultraman card games in China [1][2] Group 2: Characteristics of Classic IPs - Classic IPs possess a "cross-cycle" capability, remaining relevant despite significant societal changes and evolving consumer habits [2] - The development of new products such as cards, building blocks, and other merchandise around these classic IPs has created new growth opportunities [2] - Disney exemplifies the importance of both sustaining classic IPs and developing new ones, with its iconic Mickey Mouse and the continuous introduction of new IPs through films and merchandise [2] Group 3: Development of IP Industry in China - China's IP industry has seen rapid growth in recent years, with original IPs like Nezha and Bubble Mart's LABUBU gaining market recognition [3] - However, transitioning from recognized IPs to "classics" remains a challenge for the industry [3] - A systematic and gradual IP operation strategy, as seen in many Japanese classic IPs, is crucial for endowing IPs with "cross-cycle" capabilities [3]