一颗“最恶心食物”的Costco逆袭：皮蛋何以在美成爆款

Core Insights - The article discusses the rising popularity of century eggs (皮蛋) in the U.S. market, particularly through their introduction in Costco, highlighting a cultural breakthrough for Chinese traditional foods [14][22][29] Group 1: Market Dynamics - The competition among North American Chinese e-commerce platforms is intense, leading to quick consumer shifts when products are out of stock [2] - The introduction of century eggs in Costco has significantly increased their visibility and sales, with reports of them selling out quickly [12][21] - The marketing strategy behind the product's success involved social media influencers and targeted promotions, which helped elevate the product from niche to mainstream [16][33] Group 2: Cultural Impact - The entry of century eggs into mainstream American retail represents a shift from being a niche product to gaining cultural acceptance [29][40] - The article emphasizes the importance of storytelling and cultural representation in promoting traditional Chinese foods in foreign markets [34][35] - Century eggs have transitioned from being viewed as exotic or unappealing to becoming a trendy food item, showcasing the evolving perception of Chinese cuisine in the U.S. [20][33] Group 3: Challenges and Opportunities - Despite the success, there are challenges in maintaining the product's presence in the market, including the need for consistent quality and consumer education [39][40] - The article suggests that for traditional Chinese foods to achieve lasting success in the U.S., they must integrate into everyday American dining habits [41][42] - The potential for other Chinese foods to follow a similar path to mainstream acceptance is noted, but it requires strategic planning and execution [40][42]