Core Viewpoint - The Bank of China Jiangxi Branch is actively responding to national policies aimed at boosting consumption by implementing a comprehensive action plan to enhance consumer finance, thereby stimulating economic growth and improving people's livelihoods [1] Group 1: Consumer Finance Development - The Bank of China Jiangxi Branch has launched the "China Bank Jiangxi Branch Development Consumer Finance to Boost Consumption Special Action Plan" focusing on deepening consumer scenarios, enhancing product innovation, and optimizing resource allocation [1] - The bank has increased the credit limits for online and offline consumer loans to 300,000 yuan and 500,000 yuan respectively, and extended loan terms to meet long-term consumer needs [2] - From January to June, the bank provided consumer credit services to nearly 30,000 new customers, representing a year-on-year increase of 12%, with total consumer loan disbursements reaching 8.4 billion yuan, a year-on-year increase of 24% [2] Group 2: Consumer Experience Enhancement - The bank has optimized service processes and improved mobile banking convenience, allowing consumers to submit offline loan applications via a mobile scanning system and access various loan services online [2] - The bank has launched promotional activities such as "Consumption Discounts" and "618 Payment Reductions," distributing over 1 million yuan in consumer subsidies, which have driven consumption exceeding 2 billion yuan [3] Group 3: Support for New Energy Vehicles - The bank has significantly increased financial support for new energy vehicle purchases, with installment financing reaching nearly 300 million yuan by the end of June, reflecting a year-on-year increase of over 200% [4] - The bank is promoting "trade-in" policies to stimulate consumption and industry upgrades, offering various financial products and discounts for automotive and home improvement needs [4][5] Group 4: Service Consumption Upgrade - The bank is focusing on enhancing service consumption, which is crucial for improving living standards and optimizing consumption structure, by providing comprehensive financial services across various sectors such as dining, entertainment, and tourism [6] - The bank has supported local cultural tourism projects, providing 480 million yuan in loans to enhance the development of tourist attractions, thereby improving payment experiences for visitors [8]
中行江西省分行：多措并举为提振消费增添动能