Group 1 - The core theme of the summer event in Foshan is "Follow the Events to Tour Foshan," focusing on six major areas: sports events, cultural tourism benefits, parent-child research, food carnival, music performances, and graduation discounts [1] - Foshan has launched 338 diverse "Event+" cultural and sports consumption activities to create a vibrant summer experience for tourists [1] - The city is leveraging the momentum from the 15th National Games and the Special Olympics to enhance the integration of sports and cultural tourism [1] Group 2 - The "West Jia" football event in Foshan has evolved from a local event to a nationwide phenomenon since its inception in 2002, attracting over 1.46 million spectators and generating more than 4.3 billion media impressions in 2024 [3] - This year's event deepens the "Football+" model by integrating youth training centers, cultural tourism, and rural revitalization, exploring new pathways for sports to empower urban development [3] - Foshan is presenting a comprehensive sports and cultural tourism feast, connecting competition, culture, consumption, and lifestyle, inviting visitors to experience a summer of "Sports+" [3]
佛山点燃夏日激情 全域文旅体消费季盛大启幕
Yang Shi Wang·2025-07-04 13:25