“必吃榜”广东商户数全国第一，本地特色、鲜烹现制成关键词

Core Insights - The 2025 "Must-Eat List" award ceremony successfully concluded in Shenzhen, covering Guangdong, Hainan, and Fujian provinces, with 551 restaurants recognized, highlighting a strong preference for local flavors and long-established eateries [1][2] Group 1: Award Ceremony Highlights - The 2025 "Must-Eat List" was fully revealed on June 25, featuring 3,091 restaurants across 144 cities, with 25 new culinary cities added to the list [2] - In the Guangdong province, 396 restaurants made the list, ranking first in the number of recognized establishments nationwide [2] - Over 70% of the recognized restaurants in Guangdong are small local eateries, and nearly 35% are over ten years old, indicating a trend towards traditional dining experiences [2] Group 2: Consumer Trends - The data shows that local eateries and long-standing restaurants are the main focus of this year's "Must-Eat List," with nearly 80% of the total list comprising small local shops and over 40% being establishments older than ten years [2] - The increase in recognition of local flavors is evident, with nearly 55% of the restaurants on the list being new entries, enhancing the sense of discovery for consumers [2] Group 3: Regional Growth and Marketing Initiatives - The growth of dining orders from users outside the local area in Guangdong, Hainan, and Fujian provinces is outpacing overall market growth, driven by local cuisine preferences [5] - The upcoming third "Must-Eat Festival" in July will involve significant marketing investments to convert the list's recognition into new consumption momentum across all listed cities [6] - Future award ceremonies will be held in Shenyang, Chongqing, and Xi'an to further promote local eateries and engage with local governments to stimulate consumption and cultural innovation [6]