从平台到“定制造车” 货拉拉将构建货运闭环生态

Core Insights - HuoLaLa has made significant progress in its cross-industry venture into vehicle manufacturing, officially unveiling its first customized model, "DuoLa BaFang" [1][2] - The vehicle is designed specifically for urban freight scenarios, addressing the pain points of drivers and aiming to redefine the product category of new energy freight vehicles [2][4] Vehicle Details - "DuoLa BaFang" features a cargo volume of 7.8 cubic meters, a large door design for efficient loading and unloading, and a three-seat cockpit to accommodate a driver, co-driver, and a helper [2][3] - The vehicle is equipped with a 2C high-rate fast-charging battery that can be charged in just 18 minutes, and it has a payload capacity of 1,475 kilograms, making it competitive in its class [2][3] Strategic Development - HuoLaLa's vehicle manufacturing strategy was formally initiated in 2022 with a significant investment of 10.5 billion yuan to establish a vehicle research institute and smart networking center in Chongqing [3] - The company has been expanding its organizational structure to support this strategy, including the establishment of Chongqing DuoLa New Energy Technology Co., which focuses on new energy vehicle sales and rentals [3][4] Market Positioning - The move from a logistics platform to vehicle manufacturing is seen as a strategic extension of HuoLaLa's business, aiming to capture the next wave of urban logistics transformation [4][6] - The company aims to create a stable ecosystem by binding vehicles, platforms, and drivers, offering incentives such as priority order dispatch and exclusive subsidies to enhance platform loyalty [6][7] Financial Performance - HuoLaLa's revenue model combines membership fees and order commissions, with these two sources accounting for approximately 60% of total revenue from 2022 to 2024 [5] - The gross profit margin for domestic freight services has improved from 74.3% to 81.9%, indicating strong profitability [5]