二季度核心商圈平均出租率94.71％，上海商业市场进入“场景深耕期”

Group 1 - The core viewpoint of the articles emphasizes Shanghai's commercial market is experiencing a transformation driven by policy initiatives and market dynamics, focusing on enhancing consumption quality and quantity [1][5] - The Shanghai Municipal Commission of Commerce released the "2025 Consumption Expansion Action Plan," which aims to leverage the city's advantages as an international consumption center through supply-side innovation and consumer incentives [1] - In the first five months of 2025, retail sales in monitored commercial districts in Shanghai grew by 2.1% year-on-year, surpassing the overall growth rate of social retail sales [2] Group 2 - The average rent in Shanghai's core commercial districts was reported at 1,877 RMB per month per square meter, with an average occupancy rate of 94.71% in the second quarter of 2025 [2] - New shopping centers are emerging with a focus on ecological integration and thematic experiences, particularly in non-core districts, targeting younger consumers [2][3] - The Labubu series from Pop Mart saw a revenue surge of 106.92% year-on-year, contributing significantly to the brand's overall performance [3] Group 3 - The opening of the new LV landmark "Louis Number" in Shanghai represents a blend of art and commerce, featuring a total area of 1,600 square meters and various experiential offerings [3] - The Taikoo Group is collaborating with the Jing'an District government to enhance the Nanjing West Road area into a global retail destination, focusing on both historical preservation and modern retail [4] - The commercial market in Shanghai is expected to enter a "differentiated upgrade" phase, with new high-end commercial supply projected to reach 880,000 square meters by 2028 [5] Group 4 - Shanghai is the first city in China to officially launch a pilot program for retail innovation enhancement, focusing on diverse commercial formats and digital empowerment [6][8] - Key commercial districts participating in the pilot program include Nanjing East Road, Huaihai Middle Road, and Lujiazui, among others [8]