中国首座乐高乐园正式开园，带动周边酒店预订量同比增长3.5倍

Core Points - Shanghai Lego Park officially opened on July 5, marking the 11th Lego theme park globally and the first in China [1][7] - The opening ceremony featured a grand event at 9:45 AM [2] Group 1: Economic Impact - The opening of Shanghai Lego Park has significantly boosted local consumption, with hotel bookings in the surrounding area increasing by 3.5 times and homestay bookings rising by 6 times [5] - Search volume for "Shanghai Lego Park" on Meituan increased by nearly 55% week-on-week in the third week of June 2025, with related searches for nearby hotels and food also trending [5] - Data from Qunar shows that search volume for Shanghai Lego Park has grown 5 times since June compared to May, and ticket bookings for July have placed it among the top 5 popular attractions in Shanghai [5] Group 2: Attractions and Features - The park features two globally debuting themed areas: "Lego Creative World" and "Lego Wukong Hero," with the former showcasing a building facade made of 95 blocks of 750 times larger Lego bricks and a 26-meter tall Lego figure [5] - The "Wukong Hero" area draws inspiration from "Journey to the West," integrating elements of the Golden Staff with Lego art to provide an immersive experience of traditional Chinese culture [5] Group 3: Future Plans - The Shanghai Lego Park resort currently includes a theme park and a hotel, with plans for future expansion on adjacent land over the next 5-10 years [6] - The local district of Jinshan is launching a series of tourism festival activities in 2025, promoting collaborative tourism routes that combine Lego Park with local attractions [6]