“2025寻味春城”暨杭州西安昆明“三城联动”老字号嘉年华启幕

Group 1 - The core initiative is to create new consumption scenarios by integrating consumer elements from Hangzhou, Xi'an, and Kunming, focusing on food consumption, particularly wild mushrooms [2][4]. - The event aims to stimulate consumer potential and confidence through a model of "government guidance + enterprise participation + market operation," promoting sustained growth in the consumption market and supporting high-quality economic development in Kunming [2][4]. - The "Three Cities Linkage: Revitalizing Consumption" event is part of a series, with the first held in Hangzhou on May 16, and the next scheduled for September in Xi'an [2]. Group 2 - The event features a promotional campaign centered around Yunnan's wild mushrooms, including the release of a themed promotional video and participation from various media and influencers [4]. - A total of 10 old brand enterprises from Hangzhou and Xi'an, along with 15 local old brand enterprises from Kunming, participated in showcasing a variety of culinary offerings during the event [8]. - The event includes cultural performances and promotional activities related to tourism and local cuisine, enhancing the visibility and appeal of Kunming as a summer destination [10].