POP MART(HK:09992) Zhong Guo Min Hang Wang·2025-07-05 05:56Core Viewpoint - China Eastern Airlines (CEA) launched the "DIMOO China-Thailand Diplomatic Relations 50th Anniversary" themed aircraft, symbolizing the friendship between China and Thailand, on July 4, 2023, from Beijing Daxing International Airport to Bangkok [1][6]. Group 1: Aircraft and Design - The themed aircraft is an Airbus A320, designated as B32EP, featuring a design that integrates cultural symbols from both China and Thailand, with the popular DIMOO character from Pop Mart dressed in traditional Thai attire [6]. - The aircraft's design includes elements like a lotus flower, symbolizing wisdom in Chinese culture, and a playful elephant representing Thailand, reflecting the deep friendship established over 50 years of diplomatic relations [6]. Group 2: Launch Event - A grand inaugural ceremony was held at Beijing Daxing International Airport, transforming the check-in area into a cultural hotspot where passengers received specially customized boarding passes and gifts [6]. - During the boarding phase, a light display symbolizing the fusion of friendship and trendy art was unveiled, and passengers enjoyed themed broadcasts and photo opportunities onboard [6]. Group 3: Strategic Goals - As part of China's cultural strategy, CEA aims to promote the DIMOO character as a cultural ambassador, enhancing brand youthfulness and international appeal [7]. - The airline plans to leverage the 240-hour visa-free transit policy to attract foreign travelers, enhancing the international influence of both brands and exploring new paradigms for cultural and aviation industry integration [7].