NANTEX(SH:600250) Hua Xia Shi Bao·2025-07-05 09:00Core Viewpoint - Nanjing Shanglv (600250.SH) expects a significant decline in its net profit for the first half of 2025, with projections indicating a decrease of 67.40% to 78.27% year-on-year, despite a strong stock price performance following the announcement [2][4][6]. Financial Performance - The company anticipates a net profit attributable to shareholders of 6 million to 9 million yuan for the first half of 2025, a drop of 1,860.7 million to 2,160.7 million yuan compared to the previous year [4]. - The decline is attributed to a reduction in non-operating income and a downturn in core business segments, particularly tourism services [4][5]. - Excluding non-recurring gains, the expected net profit is 5.5 million to 8.5 million yuan, reflecting a decrease of 17.34% to 46.52% year-on-year [4]. Stock Market Reaction - Despite the profit warning, the company's stock price surged to its daily limit on the announcement day, closing at 12.85 yuan per share, with a further increase of 2.57% the following day [6][7]. - The stock has shown a trend of volatility and upward movement since June 2025, driven by market interest in the recovery of the cultural and tourism sector and the company's strategic initiatives [6][9]. Strategic Initiatives - Nanjing Shanglv is pursuing a major asset restructuring by acquiring 100% of Nanjing Huangpu Hotel Co., Ltd., which is expected to enhance its tourism and hospitality portfolio [7]. - The company is also exploring opportunities in the low-altitude economy, having established a joint venture to develop urban air traffic operations [8][9]. Market Context - The recent popularity of the "Su Super" league has positively influenced tourism consumption in Jiangsu Province, which the company believes will benefit the Nanjing tourism market [6][8]. - Analysts suggest that the company's dual business strategy of tourism and commerce could provide stability and growth potential, although challenges remain in improving operational efficiency and market demand recovery [8].