罗马仕风波，给充电宝行业敲响警钟

Core Viewpoint - The recent crisis faced by Romoss highlights not only the company's internal issues but also systemic problems within the power bank industry, signaling a need for significant reform and quality improvement across the sector [2][4][6]. Company Summary - Romoss has been a major player in the global power bank market, holding approximately 27.18% market share alongside brands like Anker and Xiaomi [2]. - Following a series of operational disruptions starting July 1, Romoss has informed employees of work stoppages and has only paid salaries up to June, indicating severe financial distress [2]. - Despite rumors of bankruptcy, Romoss publicly denied these claims, asserting that it has not gone out of business [2]. Industry Summary - The power bank industry is currently facing a significant recall crisis, with over 2 million units recalled globally, including products from Anker, due to safety issues linked to battery cells from a major supplier, Amperes [3]. - The industry has been plagued by regulatory delays, with the implementation of mandatory CCC certification only starting in August 2023, leaving many products without proper safety certification [4]. - Intense price competition has led to a lack of focus on safety, with many manufacturers entering the market without significant technological barriers, resulting in a chaotic SKU environment and low brand loyalty among consumers [4][5]. - The push for fast charging technology has introduced additional safety risks, as increased current and voltage can lead to thermal runaway in battery cells, particularly when low-cost components are used [5]. - The current situation may serve as a precursor to a broader industry shakeout, where only companies that prioritize quality, brand integrity, service, and technological innovation will survive in the next decade [6][7].