本市将发布“数字广告走出去”指引

Group 1 - The core viewpoint of the news highlights the robust growth of the advertising industry in Beijing, with revenue exceeding 150.41 billion yuan in the first half of the year, reflecting an 8.8% year-on-year increase, surpassing target goals [1] - The national advertising industry is projected to achieve a revenue of over 1.5 trillion yuan in 2024, maintaining its position as the second-largest market globally, driven by digital transformation [1] - The digital advertising sector is identified as a key pillar of the digital economy, with advancements in technologies such as 5G, big data, and artificial intelligence facilitating a comprehensive digital transformation of the advertising industry [1] Group 2 - Chaoyang District has emerged as a leading example in the development of the advertising industry, with a year-on-year growth rate of 25% from January to May, and large enterprises achieving over 100 billion yuan in revenue for three consecutive years [2] - The district's advantages in location, business environment, and policy support have significantly contributed to the growth of the digital economy, with the Beijing Digital Economy Computing Center providing essential computational support for the advertising sector [2] - Chaoyang District has successfully attracted 20 advertising and related enterprises to its digital advertising industry park, with an additional 28 projects currently under negotiation [2]