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永辉超市北京丰科万达广场店调改开业,推进“一刻钟便民生活圈”

Core Insights - Yonghui Supermarket has completed the transformation of its Beijing Fengke Wanda Plaza store, adopting the "learning from Pang Donglai" model to enhance customer experience and meet summer consumption needs [1][2] - The store focuses on "freshness, fresh food, and fresh taste," optimizing its product structure and service scenarios to cater to the needs of office workers and local residents [1] - The transformation includes a strict "468 freshness management" system in the fresh produce section, along with a variety of local specialty products and over a hundred star products in dedicated areas [1][2] Group 1 - The store is the second self-transformed location in Fengtai District and the ninth in Beijing, aiming to create a convenient living space within a "15-minute community life circle" [1] - Yonghui's "717 Good Eating Festival" emphasizes a youthful shopping experience and quality lifestyle aesthetics, supported by deep supply chain advantages [2] - The company plans to launch 100 billion-level quality single products as part of its strategy to reinforce its value proposition of "quality and affordability" [2] Group 2 - With the addition of the Fengke Wanda Plaza store, Yonghui now has 128 transformed stores nationwide, progressing at a rate of one store per day towards a target of 200 by September 30, 2025 [2] - Other stores in Beijing, including Daxing Yinghai Huanyu Fang, Lugou, and Yujing Old Palace, are undergoing similar transformations and are set to reopen on July 25, July 31, and August 8, respectively [2]