暑期文旅玩法“上新”！“科技感”“体验感”成最新关键词

Core Insights - The tourism industry is experiencing a peak during the summer, with new themed travel routes being launched in various regions, driven by popular films and TV shows [1][3][5] Themed Tourism - In Xi'an, a themed street has been created around the popular show "The Lychee of Chang'an," featuring lychee tree landscapes and interactive storytelling [1] - Guangdong has also capitalized on the lychee theme, offering experiences like fruit picking and cultural activities, which have led to a surge in related products [3] - Qingdao Oriental Movie Metropolis has introduced a new tourism route combining film set exploration and national defense education, leveraging its connection to popular films [3] Visitor Engagement - Statistics show that searches for destinations related to popular films have increased by over 200%, with more than 60% of post-95 tourists choosing destinations based on film influences [5] - Museums are enhancing visitor experiences by extending hours and introducing immersive exhibits, transforming visitors from passive observers to active participants [6][10] Innovative Experiences - In Shanghai, a "scripted tour" at a museum allows visitors to engage in a narrative-driven exploration of ancient Egypt, supported by live actors [8] - The Sanxingdui Museum in Sichuan offers VR experiences for visitors to engage in archaeological simulations, enhancing the educational aspect of the visit [10] Night Tourism - Many attractions are now offering night-time activities, with a focus on technology and immersive experiences, which are attracting more visitors to stay longer [11][15] - In Jiangxi's Tengwang Pavilion, an AI guide enhances the historical experience, while in Kaifeng, interactive boat tours provide a unique cultural experience [13] Economic Impact - The shift from superficial visits to deeper engagement is leading to significant revenue growth in experiential projects, outpacing traditional ticket sales [17] - Increased visitor engagement is also boosting local economies through higher spending on local products and accommodations [17]