Sou Hu Cai Jing·2025-07-06 02:16Core Insights - Baidu is undergoing a significant transformation in its search capabilities, marking the largest update in a decade, with a focus on integrating AI technologies to enhance user experience and functionality [2][4][12] Group 1: Search Functionality Enhancement - The new search interface features an expanded input box that can accommodate over a thousand characters, allowing users to express complex queries without length limitations [4][5] - The AI-powered search can now understand and respond to nuanced questions, providing accurate answers to vague or complex requests [4][5] - Multi-modal input capabilities have been enhanced, enabling users to upload images, videos, and audio for more interactive search experiences [4][14] Group 2: Output and User Experience - The search results page has been restructured to provide direct answers rather than just links, improving the efficiency of information retrieval [5][7] - Baidu's new "Baidu Baikan" feature delivers structured content in various formats, including text, images, and videos, enhancing the way information is presented to users [7][21] - The integration of AI assistants allows for a more personalized and interactive user experience, with features like real-time video calls and intelligent content generation [14][16] Group 3: AI Integration and Ecosystem - Baidu aims to merge AI and search technologies deeply, moving beyond traditional search paradigms to create a more comprehensive service [11][12] - The company has established an open ecosystem, collaborating with developers and content creators to enhance the search experience and provide diverse applications [21][23] - Baidu's AI capabilities are being leveraged to create tools that simplify complex tasks, such as generating videos from simple text prompts [17][19] Group 4: Strategic Vision and Market Position - Baidu is committed to evolving its search capabilities in response to the changing landscape of AI and search engines, emphasizing the need for continuous innovation [26][28] - The company recognizes the importance of user feedback in shaping its development strategy, aiming to create a seamless and effective search experience [26][30] - Baidu's established user base of over 700 million provides a unique platform for testing and deploying new AI applications, reinforcing its competitive position in the market [30]