朝阳区强势拉动全市广告业10个百分点增长

Core Insights - 43 advertising companies in Chaoyang District received nearly 25 million yuan in policy funding, benefiting from industrial policies that drive growth in the advertising sector [1][2] - The total revenue of the advertising industry in Chaoyang reached 60.7 billion yuan from January to May this year, marking a 26% year-on-year increase and contributing to a 10 percentage point growth in the city's overall advertising industry [1][2] - The "Three-Year Action Plan for the Development of the Digital Advertising Industry in Chaoyang District (2025-2027)" aims to establish Chaoyang as a national leader in the digital advertising industry by 2027 [1] Industry Development Goals - The plan includes the establishment of two high-quality specialized industrial parks and the attraction of at least five large digital advertising companies' headquarters or regional offices [1][2] - It aims to cultivate over ten local digital advertising companies with strong innovation capabilities and market competitiveness, targeting an annual revenue growth of over 5%, exceeding 130 billion yuan [1][2] - The initiative also focuses on creating at least ten demonstration projects that integrate digital advertising with culture, tourism, commerce, and finance to foster new development momentum [1] Specific Tasks for 2023 - Chaoyang District plans to nurture or introduce 1-2 influential digital advertising leading companies and attract at least five impactful digital advertising firms and related upstream and downstream companies to the national advertising industrial park [2] - The district aims to promote the application of big data analysis and artificial intelligence in advertising processes by at least one company and establish at least two project cooperation or startup incubation platforms [2] - Additionally, it will organize more than three project matching activities for small and medium-sized advertising companies with quality enterprises, aiming to facilitate at least three cooperation projects [2]