五粮液与中国签证申请服务中心全球合作启动 携手讲好中国故事

Core Points - The collaboration between the China Visa Application Service Center and Wuliangye Group aims to promote Chinese liquor culture and enhance international exchanges, aligning with China's strategy for high-level openness [1][2] - Wuliangye will establish brand zones in 50 global visa application centers to showcase Chinese liquor culture and tell Chinese stories [1] - The partnership is seen as an innovative measure to implement the strategy of expanding openness and enhancing cultural exchanges [1][2] Company Insights - Wuliangye Group emphasizes the importance of sharing Chinese culture and ecological beauty through its products, aiming to create a "Taste of China" experience for international friends [2] - The collaboration is expected to enhance the international exchange experience and ensure that the benefits of the partnership reach more overseas friends [2][3] - The integration of Wuliangye into the visa application centers is viewed as a way to showcase China's hospitality and brand spirit, making "Chinese service" warmer and "Chinese culture" more approachable [2] Industry Context - The initiative reflects a broader trend in the tourism and cultural exchange industry, where companies are leveraging their brands to foster international cooperation and understanding [3] - The collaboration is positioned as a means to enhance the global presence of Chinese brands and promote the narrative of China's development [3]