私域卖海鲜，是个好生意

Core Viewpoint - The private domain seafood business is a lucrative opportunity, emphasizing the importance of customer retention and high repurchase rates rather than just the product category [3][6][7]. Group 1: Business Model - The seafood business model relies on high customer repurchase rates, with a focus on maintaining long-term relationships with customers [6][7]. - A successful case involves a student generating approximately 50 million yuan in annual sales through selling seafood and other products in their social circle [8]. - The strategy includes dividing the social media approach into two parts: daily sales of low-margin products to increase customer frequency and the monthly promotion of high-margin products [9]. Group 2: Marketing Strategy - The marketing strategy involves a pre-sale period of one month, with two weeks dedicated to preheating interest and one week for actual sales [11][12]. - The pre-sale phase is crucial for identifying potential customers, as engagement during this period leads to a higher conversion rate during the actual sale [14][15]. - The social media posts are structured to gradually increase in frequency, with specific targets for engagement and customer inquiries [12][19]. Group 3: Performance Metrics - Key performance indicators for social media marketing include interaction metrics (likes and comments) and inquiry metrics (number of interested customers) [19][20]. - A conversion rate of 50% is noted, where 100 inquiries lead to 50 sales, highlighting the effectiveness of the social media strategy [20]. - The role of the social media manager is critical, as they must analyze which posts generate the most inquiries and refine their approach accordingly [21][22].