惠家生活平台正式发布 构建本地生活数字化赋能体系

Core Insights - The article discusses the launch of a new digital service platform, Huijia Life, aimed at transforming the local lifestyle service industry through digitalization [1][3]. Group 1: Platform Features - Huijia Life integrates advanced technologies such as internet technology, AI algorithms, and big data models to provide comprehensive digital solutions for physical businesses [3]. - The platform addresses challenges faced by physical merchants, including customer acquisition difficulties, high costs, and supply chain optimization needs, by creating a complete empowerment logic [3]. - It enables online customer attraction by breaking geographical barriers and utilizes AI and big data to develop precise marketing strategies [3]. Group 2: Cost Efficiency and Ecosystem - The platform optimizes supply chain processes to reduce procurement and operational costs for merchants, fostering a positive ecosystem among consumers, merchants, and business development personnel [3]. - Huijia Life promotes green consumption initiatives in response to national policies, aiming to boost consumer spending and stimulate economic circulation [3]. Group 3: Service Offerings - The platform offers various services to facilitate the digital transformation of merchants, including online coupon distribution, targeted marketing for members, and professional training for staff [3]. - Customized marketing solutions are provided to merchants to enhance their market presence [3]. Group 4: Industry Strategy and Vision - Huijia Life has strategically planned five major industries, including convenience stores, fresh produce, dining, cultural tourism, and health, with over 100 brand chains to meet diverse consumer needs [5]. - The company aims to train 100,000 digital marketing professionals and empower 1 million physical businesses to achieve digital transformation within three years [5]. - The platform adheres to the philosophy of "co-building, co-creating, sharing, and winning" to explore new opportunities in local lifestyle digital services [5].