视频｜“以价换量”持续！广州上半年一手房网签同比增17%

Core Viewpoint - The Guangzhou real estate market in the first half of the year shows an increase in transaction volume but a decrease in prices, indicating a phase of "price for volume" strategy in the market [1]. Group 1: Market Performance - The total net signed area for new residential properties in Guangzhou reached 3.67 million square meters in the first half of the year, representing a year-on-year increase of 17% [2]. - A total of 32,861 new homes were sold in Guangzhou from January to June, also reflecting a nearly 17% year-on-year increase [2]. - The increase in net signed volume is attributed to three main factors: the concentration of high-utility projects entering the market, aggressive promotional strategies by developers, and a portion of the net signed volume coming from government-acquired resettlement housing [2]. Group 2: Price Trends - The average net signed price for new residential properties in Guangzhou was approximately 34,442 yuan per square meter in the first half of the year, down from 37,655 yuan per square meter in the same period last year [5]. - The decline in average price is linked to an increase in supply, with over 25,000 new residential units supplied in the first half, a slight year-on-year increase of 1% [5]. Group 3: Regional Insights - In the Tianhe District, net signed area exceeded 350,000 square meters in the first half of 2025, with a year-on-year growth of 91% [4]. - The market activity in the Tianhe District was boosted by the successful launch of new projects and increased promotional efforts from existing developments [4]. - In the outer regions like Zengcheng, the market is characterized by high inventory pressure, with a significant portion of sales coming from lower-priced, well-equipped developments [6]. Group 4: Consumer Behavior - Popular projects in central areas experienced strong sales due to cautious pricing strategies, with several developments offering attractive promotional prices that drew in buyers [8].