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2025中国两轮电动车行业展望:规范化高质量发展,智能化成新趋势
Sou Hu Cai Jing·2025-07-06 15:33

Core Insights - The two-wheeled electric vehicle industry in China is entering a new phase of standardization and high-quality development by 2025, marked by the strict implementation of new national standards, leading to a significant optimization of market structure [1] - Major brands like Yadea and Aima dominate the market, holding over 50% of the market share, resulting in a duopoly, while the top five companies account for nearly 75% of the market concentration [1] - The market size for two-wheeled electric vehicles exceeded 120 billion yuan in 2023, with a total ownership of 400 million vehicles, and is projected to reach 59.5 million units sold in 2024 [1] - The user demographic is shifting, with individuals aged 18 to 35 making up over 60% of consumers, emphasizing the importance of range, safety, and smart features [1] - The rapid development of lithium battery technology is increasing its penetration in two-wheeled electric vehicles, expected to reach 50% by 2024, with companies like Tianneng and CATL actively entering this market [1] - The midstream market is characterized by competition between traditional giants and new entrants, with the latter leveraging differentiated strategies through smart products [1] Market Dynamics - The rise of battery swapping models is creating new growth opportunities for the two-wheeled electric vehicle industry, benefiting both the instant delivery sector and the general consumer market by providing more convenient charging solutions [3] - Technological advancements are accelerating the trend towards lithium battery usage, enhancing product lightweighting and extending range capabilities [3] - Two-wheeled electric vehicles are evolving from basic functionalities to include advanced driver assistance systems, with OTA upgrades becoming standard features, enhancing user experience and injecting vitality into the industry's ongoing development [3]